So yet another April Fools has come and gone. Full of great brand jokes (HM x Mark Zuckerberg collection or Honda’s Emoji number plates are the ones I really liked) to those that made me cringe (Google’s Mic Drop PR fail). But the one that I think was just… not right, was Honestbee’s Exotic Meats campaign. Let me explain why.
A couple of days ago, we found out that the idea of New Zealand getting a new flag has gone out the window. The majority of people in the recent referendum voted for keeping the current flag as it is. Today, I would like to explain why this has taught me a major PR lesson.
Barack Obama’s decision to rekindle Cuba relations last December was a historical move. After years and years of relative state of being closed up for foreign businesses, the country is slowly starting to open up. The race for Cuban customers; hearts and minds has started already. What does that situation mean for communications? Is there a place for PR in newly-opened 11 million nation?
When we think of brands buying up advertising space in newspapers, we expect them to promote their products or services or to be willing to show some important message about their business. That is not what happened when Starbucks has bought up a full two-page newspaper space in The New York Times and Wall Street Journal.
Microsoft has just released an AI chat bot that, as it claims, becomes smarter when people talk to it on social media. The results? Not so great… Within 24 hours the bot has turned into a racist, Nazi-loving meanie. It’s a little bit of a sad piece of news for the humanity. What was hoped to be a social experiment for AI to learn from people showed the true face of internet trolling.