The trust gap influences political receptivity – 2016 Edelman Trust Barometer thoughts

It’s this time of the year again. The annual Edelman Trust Barometer is out, and I cannot emphasise enough how important it is for all PR practictioners and students to analyse it and understand its message and meaning. In this post, I would like to especially focus on one particular aspect I found interesting – the link between the developing trust gap and growing receptivity to aggressive poltics and what it might mean for contemporary PR practice.

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Trend for 2016: Rise of Social Media Influencers

It seems only right to set off my PR blog with a brief analysis of one important trend in 2016 no PR professional can ignore. I wrote a paper on the subject a couple of weeks ago and stumbled upon this topic yet again when browsing Stephen Waddington’s Blog. I therefore thought it would be worthwhile to have a look at the topic once again and reflect on influencers here, as my first blog post.

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Hello and welcome!


This is my first post on the newly created PR blog. This site is a part of my MA degree assignment, but I hope it will develop into something exciting and independent at some point. I’m really excited to see what this site might evolve into and what kind of content will prevail here. Frankly, I am far from knowing this myself, but I am sure the answer will grow on me while I am deepening my knowledge on the subject and posting my thoughts here.

I am currently studying on a Master’s course on Public Relations at the University of Westminster in London. I will be posting here regularly on various topics regarding Public Relations, social media, marketing and communication.

Let’s go then…


you can find the featured picture HERE