Cuba’s PR journey… So close, but so far away

Barack Obama’s decision to rekindle Cuba relations last December was a historical move. After years and years of relative state of being closed up for foreign businesses, the country is slowly starting to open up. The race for Cuban customers; hearts and minds has started already. What does that situation mean for communications? Is there a place for PR in newly-opened 11 million nation?

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How Starbucks has tapped into the uplifting messaging mood

When we think of brands buying up advertising space in newspapers, we expect them to promote their products or services or to be willing to show some important message about their business. That is not what happened when Starbucks has bought up a full two-page newspaper space in The New York Times and Wall Street Journal.

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Oh, Tay… What have you done…

Microsoft has just released an AI chat bot that, as it claims, becomes smarter when people talk to it on social media. The results? Not so great… Within 24 hours the bot has turned into a racist, Nazi-loving meanie. It’s a little bit of a sad piece of news for the humanity. What was hoped to be a social experiment for AI to learn from people showed the true face of internet trolling.

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Corporate Social Responsibility and Sustainability – an indispensible deal-breaker?

In 1953, Howard Bowen published his landmark book, The Social Responsibilities of the Businessman. This constitutes a starting point since which CSR, or Corporate Social Responsibility, has entered the mainstream business agenda. During one of my Corporate Communications classes we explored this vital aspect of public relations, communications and corporate public image in detail. Why is it so important and what does it do for companies? I decided to dig deeper.

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“Sharapova response” – a crisis communications blueprint?

When the news about Maria Sharapova’s doping test broke out I was a little bit shocked. As she announced the press conference, I suspected – as many others – that the big announcement would be the termination or the end of her career. To my astonishment, she announced she had failed a drug test. This case is not only an interesting one due to her fame and the unexpected headlines she made, but also due to its importance to PR. Here’s why.

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