So yet another April Fools has come and gone. Full of great brand jokes (HM x Mark Zuckerberg collection or Honda’s Emoji number plates are the ones I really liked) to those that made me cringe (Google’s Mic Drop PR fail). But the one that I think was just… not right, was Honestbee’s Exotic Meats campaign. Let me explain why.
A couple of days ago, we found out that the idea of New Zealand getting a new flag has gone out the window. The majority of people in the recent referendum voted for keeping the current flag as it is. Today, I would like to explain why this has taught me a major PR lesson.