Corporate Social Responsibility and Sustainability – an indispensible deal-breaker?

In 1953, Howard Bowen published his landmark book, The Social Responsibilities of the Businessman. This constitutes a starting point since which CSR, or Corporate Social Responsibility, has entered the mainstream business agenda. During one of my Corporate Communications classes we explored this vital aspect of public relations, communications and corporate public image in detail. Why is it so important and what does it do for companies? I decided to dig deeper.

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“Sharapova response” – a crisis communications blueprint?

When the news about Maria Sharapova’s doping test broke out I was a little bit shocked. As she announced the press conference, I suspected – as many others – that the big announcement would be the termination or the end of her career. To my astonishment, she announced she had failed a drug test. This case is not only an interesting one due to her fame and the unexpected headlines she made, but also due to its importance to PR. Here’s why.

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PR + social media. Is two way symmetrical communication a reality?

Our class debates usually get heated. It was no different when, as a recent assignment, I had to argue whether PR is about two-way symmetrical communication, or whether it is entirely about persuading people to do what you want them to. Although my argument statement was clearly arguing that PR can be seen as symmetrical, open discussion, in reality I think that the answer to this question is a little bit more complicated.

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