In 1953, Howard Bowen published his landmark book, The Social Responsibilities of the Businessman. This constitutes a starting point since which CSR, or Corporate Social Responsibility, has entered the mainstream business agenda. During one of my Corporate Communications classes we explored this vital aspect of public relations, communications and corporate public image in detail. Why is it so important and what does it do for companies? I decided to dig deeper.
When the news about Maria Sharapova’s doping test broke out I was a little bit shocked. As she announced the press conference, I suspected – as many others – that the big announcement would be the termination or the end of her career. To my astonishment, she announced she had failed a drug test. This case is not only an interesting one due to her fame and the unexpected headlines she made, but also due to its importance to PR. Here’s why.
Our class debates usually get heated. It was no different when, as a recent assignment, I had to argue whether PR is about two-way symmetrical communication, or whether it is entirely about persuading people to do what you want them to. Although my argument statement was clearly arguing that PR can be seen as symmetrical, open discussion, in reality I think that the answer to this question is a little bit more complicated.
On 11 March I attended the PR Careers Event hosted by PRCA in London. Going with a full bunch of expectations, I was not disappointed. I learned a lot and confirmed a few of my preconceptions. Overall, the experience was invaluable and I left with a sense of knowing which direction to go in order to find my way in Public Relations profession. Here’s the 6 things I learned.
Are PR degrees of any value, or are they just a waste of time? – that was the topic of one of our recent class debates. I myself am currenly doing an MA in PR, so my viewpoint is definitely biased, but let’s see what other people say. Is it true? Is it false? As always, the truth lies somewhere in between….