Microsoft has just released an AI chat bot that, as it claims, becomes smarter when people talk to it on social media. The results? Not so great… Within 24 hours the bot has turned into a racist, Nazi-loving meanie. It’s a little bit of a sad piece of news for the humanity. What was hoped to be a social experiment for AI to learn from people showed the true face of internet trolling.
It’s this time of the year again. The annual Edelman Trust Barometer is out, and I cannot emphasise enough how important it is for all PR practictioners and students to analyse it and understand its message and meaning. In this post, I would like to especially focus on one particular aspect I found interesting – the link between the developing trust gap and growing receptivity to aggressive poltics and what it might mean for contemporary PR practice.