April Fools PR? OK, careful…

So yet another April Fools has come and gone. Full of great brand jokes (HM x Mark Zuckerberg collection or Honda’s Emoji number plates are the ones I really liked) to those that made me cringe (Google’s Mic Drop PR fail). But the one that I think was just… not right, was Honestbee’s Exotic Meats campaign. Let me explain why.

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“Sharapova response” – a crisis communications blueprint?

When the news about Maria Sharapova’s doping test broke out I was a little bit shocked. As she announced the press conference, I suspected – as many others – that the big announcement would be the termination or the end of her career. To my astonishment, she announced she had failed a drug test. This case is not only an interesting one due to her fame and the unexpected headlines she made, but also due to its importance to PR. Here’s why.

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Music Moguls – a PR masterclass

After having seen an excellent BBC documentary Music Moguls: Masters of Pop, I understood what different roles PR could play in society. I also realised how misunderstood the profession could sometimes be (I definitely do not agree with the comment that PR is ultimately about “telling lies for a living”. It’s much more complex that that, no lies involved). However, the documentary presented me with a well-rounded image of PR in the music industry and took me all the way back to the 60s, where Britain’s music PR story begins…

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Pret’s loyalty campaign – a new way to enhance customer attachment

Pret a Manger has recently embarked on a new loyalty scheme, which does not resemble the traditional methods of encouraging customers to come back and collect points while shopping with a shop/chain store. This limited, yet very effective campaign has made me think about what we covered in Brand Communications class a couple of weeks ago – the role of emotions in Public Relations and how brands could utilise them to reach their audiences.

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Apple’s privacy debate – a PR triumph?

On 16th February, California magistrate ordered Apple to give a helping hand to FBI in cracking open the iPhone belonging to one of the San Bernardino’s shooters from last year. The steps that followed have sparked a major debate about privacy and have shifted the public focus on the company. The question is – is PR a part of these events as well?

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