So yet another April Fools has come and gone. Full of great brand jokes (HM x Mark Zuckerberg collection or Honda’s Emoji number plates are the ones I really liked) to those that made me cringe (Google’s Mic Drop PR fail). But the one that I think was just… not right, was Honestbee’s Exotic Meats campaign. Let me explain why.
When the news about Maria Sharapova’s doping test broke out I was a little bit shocked. As she announced the press conference, I suspected – as many others – that the big announcement would be the termination or the end of her career. To my astonishment, she announced she had failed a drug test. This case is not only an interesting one due to her fame and the unexpected headlines she made, but also due to its importance to PR. Here’s why.
After having seen an excellent BBC documentary Music Moguls: Masters of Pop, I understood what different roles PR could play in society. I also realised how misunderstood the profession could sometimes be (I definitely do not agree with the comment that PR is ultimately about “telling lies for a living”. It’s much more complex that that, no lies involved). However, the documentary presented me with a well-rounded image of PR in the music industry and took me all the way back to the 60s, where Britain’s music PR story begins…
Pret a Manger has recently embarked on a new loyalty scheme, which does not resemble the traditional methods of encouraging customers to come back and collect points while shopping with a shop/chain store. This limited, yet very effective campaign has made me think about what we covered in Brand Communications class a couple of weeks ago – the role of emotions in Public Relations and how brands could utilise them to reach their audiences.
On 16th February, California magistrate ordered Apple to give a helping hand to FBI in cracking open the iPhone belonging to one of the San Bernardino’s shooters from last year. The steps that followed have sparked a major debate about privacy and have shifted the public focus on the company. The question is – is PR a part of these events as well?