So yet another April Fools has come and gone. Full of great brand jokes (HM x Mark Zuckerberg collection or Honda’s Emoji number plates are the ones I really liked) to those that made me cringe (Google’s Mic Drop PR fail). But the one that I think was just… not right, was Honestbee’s Exotic Meats campaign. Let me explain why.
Barack Obama’s decision to rekindle Cuba relations last December was a historical move. After years and years of relative state of being closed up for foreign businesses, the country is slowly starting to open up. The race for Cuban customers; hearts and minds has started already. What does that situation mean for communications? Is there a place for PR in newly-opened 11 million nation?
Microsoft has just released an AI chat bot that, as it claims, becomes smarter when people talk to it on social media. The results? Not so great… Within 24 hours the bot has turned into a racist, Nazi-loving meanie. It’s a little bit of a sad piece of news for the humanity. What was hoped to be a social experiment for AI to learn from people showed the true face of internet trolling.
When the news about Maria Sharapova’s doping test broke out I was a little bit shocked. As she announced the press conference, I suspected – as many others – that the big announcement would be the termination or the end of her career. To my astonishment, she announced she had failed a drug test. This case is not only an interesting one due to her fame and the unexpected headlines she made, but also due to its importance to PR. Here’s why.
Our class debates usually get heated. It was no different when, as a recent assignment, I had to argue whether PR is about two-way symmetrical communication, or whether it is entirely about persuading people to do what you want them to. Although my argument statement was clearly arguing that PR can be seen as symmetrical, open discussion, in reality I think that the answer to this question is a little bit more complicated.