Corporate Social Responsibility and Sustainability – an indispensible deal-breaker?

In 1953, Howard Bowen published his landmark book, The Social Responsibilities of the Businessman. This constitutes a starting point since which CSR, or Corporate Social Responsibility, has entered the mainstream business agenda. During one of my Corporate Communications classes we explored this vital aspect of public relations, communications and corporate public image in detail. Why is it so important and what does it do for companies? I decided to dig deeper.

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