Microsoft has just released an AI chat bot that, as it claims, becomes smarter when people talk to it on social media. The results? Not so great… Within 24 hours the bot has turned into a racist, Nazi-loving meanie. It’s a little bit of a sad piece of news for the humanity. What was hoped to be a social experiment for AI to learn from people showed the true face of internet trolling.
On 16th February, California magistrate ordered Apple to give a helping hand to FBI in cracking open the iPhone belonging to one of the San Bernardino’s shooters from last year. The steps that followed have sparked a major debate about privacy and have shifted the public focus on the company. The question is – is PR a part of these events as well?
A couple of days ago, Uber introduced a radical change in its image. The old, well-known logo got replaced by an array of different ones. Depending on whether you are a driver or a client, or where you live, Uber will now look differently. Was it just a cosmetic change, or is there more behind the decision? What consequences could this have for Uber’s reputation?