Oh, Tay… What have you done…

Microsoft has just released an AI chat bot that, as it claims, becomes smarter when people talk to it on social media. The results? Not so great… Within 24 hours the bot has turned into a racist, Nazi-loving meanie. It’s a little bit of a sad piece of news for the humanity. What was hoped to be a social experiment for AI to learn from people showed the true face of internet trolling.

Continue reading


Apple’s privacy debate – a PR triumph?

On 16th February, California magistrate ordered Apple to give a helping hand to FBI in cracking open the iPhone belonging to one of the San Bernardino’s shooters from last year. The steps that followed have sparked a major debate about privacy and have shifted the public focus on the company. The question is – is PR a part of these events as well?

Continue reading

Mumbai Police – the New Twitter Masters?

Mumbai Police are reinventing their social media rhetoric – and seeing what they have come up with couldn’t be more fun, entertaining and informative. @MumbaiPolice and @CPMumbaiPolice have only joined Twitter in December, but are already very active and innovative.

Continue reading